“Red Gold from Europe: Your organic and sustainable choice!” is a three-year project co-funded by the European Union targeting 4 EU countries: Denmark, Germany, the Netherlands, and Sweden. Its main aims are:
- to increase awareness and recognition of the European Union quality scheme on organic production and the EU organic logo
- to communicate European organic canned tomatoes’ quality, food safety, sustainability, taste, and versatility
Red Gold Organic Canned Tomatoes meet the strict EU regulations for ethical and sustainable tomatoes throughout the supply chain, and they have earned the EU organic logo as proof of their commitment to sustainability and consumer trust.
Foreseen Activities
A series of engaging and interactive experiences that will immerse you in the wonderful world of delicious Red Gold Organic canned tomatoes. You can explore, learn, and participate in a variety of activities that celebrate the incredible versatility and delectable flavours of this remarkable fruit, such as:
- Monthly posts on Facebook and Instagram to keep you updated on the latest tomato-related content, including recipes, tips, and news.
- Video recipes that showcase creative and delicious ways to incorporate organic canned tomatoes into various dishes. These videos can be followed on social media platforms like YouTube, Facebook, Instagram, and the website itself.
- Live cooking broadcasts on Facebook, Instagram, and YouTube: chefs or influencers demonstrate organic canned tomato-based recipes in real-time.
- Interactive games related to organic canned tomatoes, such as quizzes, puzzles, or virtual cooking challenges.
- Cooking competitions & partnerships with micro-influencers: co-hosting cooking competitions with micro-influencer that revolve around organic canned tomato-centric recipes.
- YouTube’s ‘Master Cooking Session‘ features renowned chefs or experts demonstrating advanced organic canned tomato cooking techniques or unique recipes.
- Educational Tours to take distribution and food service professionals, the press and opinion makers behind the scenes of organic tomato cultivation, tomato canning transformation and production process.
- Cooking Sessions programmes organised in our stands at some of the most important international trade fairs such as Anuga, Biofach and the Nordic Organic Fair.
